Service & Process

Brief Overview
of our time together

Looking forward to connecting!

Information the creation/revising
of your brand identity will benefit from…

Hi,

Allow me to break down the time we will spend together.

Meetup Intro
A brief introductory meeting is a great way
to kick off a new connection! This meeting will give us a chance
to get to know each other and see if we're the right fit
for your branding project.

We will discuss the essence of your project by having a clear understanding
of your values, mission, promises, and target audience. It becomes easier to create
a cohesive visual and messaging strategy that resonates.

Ideation & Investment
We will present our ideation process through a mood board and key concepts,
transforming the insights from our Meetup intro meeting into a visual direction.
This ensures our visions align before moving forward with the project.
Lastly, we will discuss the investment options based on your specific needs.

Draft & Sketch
The Funnel method starts righhhhhhhhhht here. We will filter together the
ideation shown such as early sketches, color ideation, photo style and/or fonts.

Advanced Drafting
We keep the Funnel method going.
Based on the Draft & Sketch,
the idea of the final branding will be shown.

Branding Complete

Guideline and Delivery
An informative meeting will be set to explain the guideline sheet or booklet.
We will go under the files that will be delivered.

Additional meetings
Depending on the add-ons, additional meetings might applied.

Knowing your brand strategy will greatly help with a solid brand identity.

Having a clear understanding of your values, mission, promises,
and target audience, it becomes easier to create
a cohesive visual and messaging strategy that resonates.

Starter pack ☺

  • I’ll ask a series of questions to analyze and understand the project’s essence. We’ll discuss the brand’s history, target audience, mission, vision, brand personality, what makes your stand out from your competitors and goals to lay a strong foundation for the design process.

    This is where the hard work but also the heart of the project is.

    Ideation will be shown through mood board and keywords.

  • The logo is the face of your brand, but brand identity is the whole personality.

    Primary Logo – The main, full-version logo

    Secondary Logo – A simplified version of the primary logo, often rearranged to fit different layouts

    Submark Logo – A minimal or compact version, often circular or square, used for social media profiles, watermarks, or small spaces.

    Variations of the logo changed based on the company needs and dimensions often used by the company.

  • Primary Color

    A well-chosen color palette enhances brand recognition, consistency, and emotional connection with your audience. It ensures your brand stands out and communicates the right message everywhere it appears.

    Providing HEX, RGB, and CMYK values for consistent use across digital and print media.

    *Guidelines on how to combine and apply colors effectively.

  • Typography Pairing & Hierarchy

    Primary Font (Display/Headline Font) – The main typeface used for branding, often bold and distinctive.

    Secondary Font (Body Text Font) – A complementary font optimized for readability in paragraphs and smaller text.

  • Graphic Elements — Patterns — Background —Texture — Shapes

    Brand pattern is a visual component that supports a brand’s identity beyond the logo, helping to create a cohesive and recognizable brand experience. These elements add personality, enhance storytelling, and provide consistency across different touchpoints.

Standard pack ☺

  • I’ll ask a series of questions to analyze and understand the project’s essence. We’ll discuss the brand’s history, target audience, mission, vision, brand personality, what makes your stand out from your competitors and goals to lay a strong foundation for the design process.

    This is where the hard work but also the heart of the project is.

    Ideation will be shown through mood board and keywords.

  • The logo is the face of your brand, but brand identity is the whole personality.

    Primary Logo – The main, full-version logo

    Secondary Logo – A simplified version of the primary logo, often rearranged to fit different layouts

    Submark Logo – A minimal or compact version, often circular or square, used for social media profiles, watermarks, or small spaces.

    Variations of the logo changed based on the company needs and dimensions often used by the company.

  • A well-chosen color palette enhances brand recognition, consistency, and emotional connection with your audience. It ensures your brand stands out and communicates the right message everywhere it appears.

    Providing HEX, RGB, and CMYK values for consistent use across digital and print media.

    *Guidelines on how to combine and apply colors effectively.

  • Typography Pairing & Hierarchy

    Primary Font (Display/Headline Font) – The main typeface used for branding, often bold and distinctive.

    Secondary Font (Body Text Font) – A complementary font optimized for readability in paragraphs and smaller text.

  • Graphic Elements — Patterns — Background —Texture — Shapes

    Brand pattern is a visual component that supports a brand’s identity beyond the logo, helping to create a cohesive and recognizable brand experience. These elements add personality, enhance storytelling, and provide consistency across different touchpoints.

  • Social Media Assets:
    Custom profile picture & cover image (optimized for two platforms of your choice) — three post ideas for both platforms for a total of 6. Ideas will be explained to recreate them

    OR

    Stationary Needs:
    - Primary business card
    - Secondary business card (general one or other team member) or letterhead
    - Email Signature

  • Secondary colours complement the primary palette, adding flexibility and variety while maintaining harmony. They help create depth, highlight key elements, and enhance visual appeal.

    Perfect for Social Media content Interfaces such as websites, softwares and apps.

(Add-ons)

Add-ons are available only for clients who purchase the Starter or Standard brand identity packages. These additional services help enhance and expand your brand identity, ensuring consistency across all platforms, events and in-store experience.

  • This service transforms a static logo into a dynamic, visually appealing animation. Keep it short & smooth with clean transitions—too long, and it loses impact!

    Optimal animation length: 3 to 6 seconds

  • Rules on how to use the brand identity across various social media platforms, including sizing, spacing, and placement, color scheme, font, image style.

    Guidelines for how and when to use each color across different types of content. How to use icons, patterns, and other graphic elements to create visually appealing social media posts.

    Tips for maintaining a consistent grid pattern or story highlights.

  • Creation of a business card model for you. The format will be ready to be provided to a printing company.

    Printing your card via my supplier is now available!

  • Letterhead: A branded template for official correspondence, including company logo, name, address, and sometimes tagline or brand elements. It’s essential for professional emails, formal letters, and invoices.

    Email Signatures: A personalized signature at the end of emails that includes the company logo, contact details, and possibly social media links, ensuring brand consistency in all email communications.

    Presentation Templates: Branded PowerPoint or Google Slides templates to ensure presentations reflect the company’s visual identity, keeping internal and external communications on-brand.

  • Working on the visual aspect of a business plan involves designing a clear, professional, and visually engaging layout that enhances the overall presentation of your business strategy. This includes selecting appropriate fonts, colors, and imagery, as well as organizing content in a way that’s easy to follow and understand. A well-designed business plan not only helps communicate your vision effectively but also adds credibility and appeal to potential investors, partners, or clients. By making the information visually appealing and structured, we ensure your business plan stands out and leaves a lasting impression

  • Create the design of your packaging based on the dimensions/shapes/information you provided me.

  • UI design (User Interface design) focuses on creating visually appealing and functional interfaces for digital products like websites or mobile apps. This service involves designing the layout, buttons, icons, and other interactive elements to ensure a smooth and intuitive user experience. The goal is to make the interface not only aesthetically pleasing but also user-friendly, ensuring users can navigate the platform with ease.

  • Brochures & Flyers – Informative handouts for events and promotions.

    Posters & Banners – Large-format visuals for advertising and brand awareness.